2-Year MSc in Data Science for Marketing

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A professional approach that is highly sought after by employers! The MSc in Data Science in Marketing is based on a teaching approach that balances theoretical knowledge and practical skills.

The courses are structured around three dimensions:

- Methodologies: machine learning, deep learning, psychometrics, etc.

- Practical skills: programming in R and Python, use of XLstat, SPSS, etc.

- Applications: recommendation systems, development of appetence models, automated customer segmentation, etc.

Throughout the course, you will attend a wide range of talks given by experts, learn more about the concepts involved in real-life case studies using databases supplied by the School's partners, and take part in data mining hackathons.

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Summary
  • Rhythm:
    Full time
  • Total duration:
    26 months maximum
  • Degree:
    Master of science - Visé BAC+5
  • Language(s):
    English
  • Format:
    Face-to-face
  • Campus:
    Paris Campus - Paris
  • Start Date:
    2025-09-01
  • Number of places:
    30
  • VAE accessible:
    No
  • Entry level:
    BAC +3, BAC +4
  • Duration of internship / Work experience:
    4-6 months
  • Training schedule:
    The 2-year MSc program offers a total of 465 hours of training

Program Benefits

On completion of the programme students can expect to achieve the following Key Learning Objectives:

Understand industry 4.0 trends and resolve modern day marketing problems by applying the principles of data science and algorithms.

Develop a thorough knowledge and understanding of structured and unstructured marketing data, identify important KPIs and explore their value proposition towards digital transformation and overall corporate strategy.

Some of the key topics covered will include descriptive analytics, predictive analytics, prescriptive analytics, consumer experimentation and psychometry, MIS, machine learning, big data and AI for marketing. 

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2-Year MSc in Data Science for Marketing

The Program

The MSc in Data Science for Marketing prepares you to provide data-driven insights related to data analysis and marketing decision-making. You'll develop strong data analysis skills as well as full technical skills in software, programming languages and applications, from programming in R and Python to automated customer segmentation. You'll also have the opportunity to work with real databases provided by Audencia's partner companies.

Throughout the program, you'll attend numerous expert lectures, explore concepts in real-world case studies, and participate in data mining hackathons. A professional approach that employers are looking for!

1st year of compulsory education in Nantes.

Global Management

A Program in Two Years*

List of courses

  • Strategic Marketing
  • Transforming Consumer Behavior
  • Sustainability, Innovation and Impact in a Finite World
  • Databases and Marketing Information Systems(MIS)
  • Algorithmic Marketing and the MarTeck Stack
  • Economic Intelligence
  • Managerial Statistics for Data Science
  • Machine Learning for Marketing
  • Marketing Analysis and Consumer Psychometrics
  • Big Data and AI for Marketing
  • Predictive Analytics
  • Incidental and Prescriptive Marketing Analysis and Reporting
  • Website and Social Media Analytics
  • Data Science Consulting Project or Digital Analytics Consulting Project

Target Skills

  • Developing strategies for the businesses and implementing an innovative, entrepreneurial approaches
  • Developing and implementeing marketing strategies (particularly based on user behavior)
  • Managing business activities and assessing the financial performance of businesses and the associated risks
  • Managing projects and teams in an international context
  • Managing energy and social change
  • Directing management activities in specific professional fields (Strategy, Finance, Marketing, Entrepreneurship, Information Systems, Supply Chain, Human Resources, Energy and Social Transition, Communication, etc.)

Pedagogical methods

The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.

Assessment Terms

Continuous monitoring, Examens sur table, Final dissertation

Teaching methods

  • Theoretical Courses 
  • Case Studies
  • Practical Exercises
  • Group Projects
2-Year MSc in Data Science for Marketing

Admission criteria

Eligibility requirements for the 2-year MSc programs:

Proficiency in English as demonstrated by one of the following:

  • TOEFL iBT 84, TOEIC 650, IELTS 6.5 or Duolingo 100
  • English-taught undergraduate program
  • Native speaker

3-year or 4-year undergraduate degree in any field

Note that you can apply during the last year of your Bachelor’s studies.

International admission criteria

Students who have obtained (or are in the process of obtaining) a diploma outside French territory must contact the International Recruitment Service to apply through this admission route: international@audencia.com.

Admission period

Up to 3 weeks

Equivalences and Bridges

It is possible to transfer to a university or other business school (rare, but possible). Equivalencies are determined by the institutions to which you choose to apply.

The procedure

Key dates

Admissions are open until June 2025, but may close early if class is full. Due to the limited number of seats available, candidates are strongly advised to apply before the Early Application deadline of January 31st, 2025.

Admission terms

Applications are accepted until June 2025 for the September intake or until the program is full. We encourage you to submit your application by the Early Application deadline of January 31.

To apply, please visit apply.audencia.com/

REQUIRED DOCUMENTS 

  • CV and Cover Letter in English
  • Copies of undergraduate degree transcripts
  • Undergraduate Degree Diploma
  • English language test results less than 2 years old (TOEIC, TOEFL, IELTS, Duolingo)
  • Copy of identification (passport or ID card)
2-Year MSc in Data Science for Marketing

School fees

27800€

Financing terms

Thanks to our strong partnerships with public and private institutions, there are a number of scholarships available to international students,

Learn more about the scholarships offered by Audencia, as well as external funding options.

International financing terms

International students can contact Campus France to check their eligibility for the scholarships offered.

Find out about financial aid
2-Year MSc in Data Science for Marketing

Further studies

Once you've earned your diploma, and to add an extra hook to your career, we offer: The Agile Manager Certificate

Career Support

Are you looking for an internship? Do you need advice on your CV, cover letters or any other action to help you become more professional?

The Career & Corporate Relations Center teams can help. We are here to serve Audencia's students, graduates and recruiters, and develop tailor-made support packages for all Audencia programs.

Our goal is to help you develop your skills and enhance your employability, both in France and abroad.

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Job opportunities

Specialist careers:

  • Marketing analyst
  • Marketing data scientist
  • Marketing analytics consultant
  • Data scientist
  • CRM specialist
  • Web and Social Media Analyst
  • Data processing architect
  • Consumer insights manager
  • E-commerce analyst and consultant
  • Business analyst
  • Digital transformation and AI manager (marketing focused)

More than a school, a global network

When you join Audencia, you're not just joining a school, you're joining a large network of 37,000 alumni and 7,200 students, from a hundred different nationalities.

A dynamic network with its ambassadors who offer you numerous exchanges, discussions and meetings wherever you are in the world (internship, travel or expatriation).

Audencia Alumni, it's 200 communities and more than 250 events per year in France and internationally.

37K
graduates
+250
events/year
+170
communities
2-Year MSc in Data Science for Marketing

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Student life at Audencia

Coming to Audencia often means settling into a new city, a new environment.

Here are our practical tips, our good plans for getting around, eating out, and staying in one of our campus cities.

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Student Well-Being

Well-being @Audencia is a comprehensive service, designed to help you succeed in your personal, academic and professional life.

The entire scheme is based on values of caring. It is completely confidential.

Find out more

The Knowledge Hub

Throughout the year, the Knowledge Hub team welcomes, educates, and trains students in documentary research methodology, database consultation, bibliographic formatting, and plagiarism avoidance.

A team of 9 documentalists is available to students and teachers to assist students and teachers with their research.

In this way, each student can be received in individual appointments to be assisted in their research or to be trained in bibliographic reference management tools. Teachers also benefit from the support of the librarians for their teaching projects (identification of tools, enrichment of courses with bibliographic references).

Contact : knowledge-hub@audencia.com