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Drive growth by unleashing new technology and innovation.
Thank you for your interest in the MSc in Business Development & Growth Hacking. Please note that the program is currently closed for admissions for the Fall 2025 class. We encourage you to explore other available programs or check back for updates on next year's admissions!
In just a few years, the Sales function has become a key role in many companies. Particularly resilient in times of economic downturn and dynamic in growth phases, the Sales function represents 40% of 'executive' positions.
It requires a wide range of skills (strategy, sales, negotiation, management, organization, etc.) to address the increasingly complex challenges of markets. The critical nature of the Sales function for companies results in high-level salaries compared to other functions within the company. The upheaval in the economy forces them to redouble their ingenuity to acquire strong positions in the markets they create.
For these new trends, Sales teams are now expected to master an expanded set of skills: strategic analysis, sales and negotiation abilities, but also the automation technics for part of the sales process, linked to growth hacking and more broadly, CRM digital solutions.
The MSc in Business Development & Growth Hacking offers you a pedagogical approach that combines traditional teaching with the application of real cases from companies in the Audencia network. Real first-hand experience that will accelerate your professionalization in key business development topics such as "growth hacking". Get your Salesforce certification!
The modules are structured around 4 mainstay:
You'll find yourself in a pre-professional situation similar to your 1st job. This internship is based on a strong involvement in the company, giving you real professionalism. It allows you to put into practice all the knowledge and skills you've acquired in the profession you're preparing for. This period serves as a stepping stone to your professional life.
Immerse yourself in an in-depth study of a topic related to your Master of Science. Both theoretical and practical, this dissertation allows you to highlight what you've learned and how you plan to apply it.
The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.
Continuous monitoring, Examens sur table, Final dissertation
Eligibility requirements for the 1-year MSc programs:
Proficiency in English as demonstrated by one of the following:
TOEFL iBT 84, TOEIC 655, IELTS 6.0 or Duolingo 110
English-taught undergraduate program
Native speaker
4-year undergraduate degree in any field
The 2-year MSc or Master in Management program is strongly recommended for applicants with a 3-year undergraduate degree.
Note that you can apply during the last year of your Bachelor’s studies.
Students who have obtained (or are in the process of obtaining) a diploma outside French territory must contact the International Recruitment Service to apply through this admission route: international@audencia.com
Up to 3 weeks
Transfers are feasible to universities and other business schools (although rare).
Equivalencies are assessed by the institutions processing the admission application.
The level of equivalency is determined by the number of credits earned at the original institution and the applicant's academic record.
Submit your application online on the apply.audencia.com platform.
At the time of finalization, you will be asked to pay the €100 registration fee by credit card (most credit cards are accepted). Free for scholars with a copy of the final award letter for the current year.
If you are unable to use a credit card, please contact us to find another alternative.
Your application will be reviewed. If you are eligible, you will proceed to Step 2.
After scheduling a motivational interview, you will go before a panel of judges to be evaluated on your motivation to join Audencia, your professional background, and your career plan.
Admission decisions are communicated to applicants on a rolling basis.
You should receive an admission decision within one week of the interview. There may be a delay during the holidays.
Congratulations! If you are accepted, you will be officially invited to join the program.
You will need to sign a contract and pay an initial tuition deposit of €4,500, which is non-refundable.
19 400€
International students can contact Campus France to check their eligibility for the scholarships offered.
Are you looking for an internship? Do you need advice on your CV, cover letters or any other action to help you become more professional?
The Career & Corporate Relations Center teams can help. We are here to serve Audencia's students, graduates and recruiters, and develop tailor-made support packages for all Audencia programs.
Our goal is to help you develop your skills and enhance your employability, both in France and abroad.
Here are a number of examples of positions you could occupy after completing the MSc in Business Development & Growth Hacking:
When you join Audencia, you're not just joining a school, you're joining a large network of 37,000 alumni and 7,200 students, from a hundred different nationalities.
A dynamic network with its ambassadors who offer you numerous exchanges, discussions and meetings wherever you are in the world (internship, travel or expatriation).
Audencia Alumni, it's 200 communities and more than 250 events per year in France and internationally.
The MSc in Business Development & Growth Hacking offers a wide range of career prospects, from sales managers within 10 years to start-up founders.
Coming to Audencia often means settling into a new city, a new environment.
Here are our practical tips, our good plans for getting around, eating out, and staying in one of our campus cities.
Well-being @Audencia is a comprehensive service, designed to help you succeed in your personal, academic and professional life.
The entire scheme is based on values of caring. It is completely confidential.
Throughout the year, the Knowledge Hub team welcomes, educates, and trains students in documentary research methodology, database consultation, bibliographic formatting, and plagiarism avoidance.
A team of 9 documentalists is available to students and teachers to assist students and teachers with their research.
In this way, each student can be received in individual appointments to be assisted in their research or to be trained in bibliographic reference management tools. Teachers also benefit from the support of the librarians for their teaching projects (identification of tools, enrichment of courses with bibliographic references).
Contact : knowledge-hub@audencia.com
Office of International Admissions
+33 786 490 775
international@audencia.com
