Nom
BALUSSEAU
Prénom
Vincent

  • Titre
    Professor
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Department

Département
Marketing

Skills

Communication Marketing Advertising

Biography

Biographie

Vincent Balusseau is Professor of Marketing at Audencia Business School. After an initial career in advertising, he joined the academic world in 2012, teaching final-year students on the Grande Ecole programme and specialised masters courses. He recently co-edited a book on advertising and adtech, published by Dunod.  He holds a doctorate in management science from Paris 1 Panthéon-Sorbonne, a PhD from ESCP Europe and an MBA from the University of California, Irvine.

Diplomas

Doctorate in Business administration, Marketing

Université Panthéon Sorbonne, Paris (2015)

Ph.D in Business administration, Marketing

ESCP Europe Business School, Paris (2015)

Master of Business Administration

University of California, Irvine, Irvine (2000)

Grande Ecole Program, Business administration, Marketing

Kedge Business School, Marseille (1992)

Experiences

Guest Lecturer

Audencia Business School 2010 - 2012

Guest Lecturer

ESCP Europe Business School 2010 - 2012

Guest Lecturer

HEC Paris 2008 - 2012

Managing Director

Première Heure 2007 - 2009

Brand Manager

Publicis France 2005 - 2006

Client Service Director

Publicis Conseil 2004 - 2004

Account Director

Publicis Conseil 2002 - 2003

Strategic Planner

Publicis Net 2000 - 2002

Visiting out

2024 - 2024

Université de Paris IX - Dauphine, France : Visiting Professor

2024 - 2024

Università della Svizzera Italiana, Switzerland : Visiting professor

2023 - 2023

Université de Paris IX - Dauphine, France : Visiting Professor

2023 - 2023

Università della Svizzera Italiana, Switzerland : Visiting Professor

2022 - 2022

Université de Paris IX - Dauphine, France : Visiting professor

2022 - 2022

Università della Svizzera Italiana, Switzerland : Visiting professor

2021 - 2021

Université de Paris IX - Dauphine, France : Visiting Professor

2021 - 2021

Università della Svizzera Italiana, Switzerland : Visiting professor

2020 - 2020

ESCP Europe Business School, France : Visiting Professor

2020 - 2020

Université de Paris IX - Dauphine, France : Visiting Professor

2020 - 2020

Università della Svizzera Italiana, Switzerland : Visiting Professor

2019 - 2019

Università della Svizzera Italiana, Switzerland : Visiting Professor

2019 - 2019

ESCP Europe Business School, France : Visiting Professor

Publications