🌍 Save the Date: International Virtual Open House – April 3rd! Discover our English-taught programs through live webinars, meet program directors, interact with current students, and get personalized answers from our expert teams. Register now!
Biography
José Carlos ROMERO MORENO holds a Ph.D. in Computer Science from the University of Malaga (Spain, 2022) and an MBA from the European Business School of Barcelona (Spain, 2022). He is an Assistant professor Artificial intelligence and data analytics for marketing at Audencia. Previously, he has worked as an external professor in different business schools. Also, he has worked as a Senior Data Scientist developing projects in close collaboration between academia and industry with international companies.
His research focuses on applications to Social Sciences and Marketing research of state-of-the-art Machine learning and Natural Language processing techniques, focusing on Large Language Models and Generative AI. His most recent publications cover topics such as improving recommender systems in eWOM communities, use of LLM to explore credibility and detection of fake online reviews, or evaluation of coherence in AI-generated text.