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A 3-year program that combines academic excellence, professional experience, study-abroad opportunities, and customization. This program is offered either on our Nantes Campus or Paris Campus or Vendée Campus.
Audencia’s Bachelor in Management prepares future managers for a wide variety of careers in business and management. The program builds solid academic foundations while offering international exposure, digital competencies, a strong focus on global responsibility, and valuable professional experience.
Offered on our Nantes, Paris, and Vendée campuses, this bachelor’s degree is also an excellent pathway to graduate-level studies, with numerous electives and specializations available in English or French.
You will gain 12 to 16 months of in-company experience—you choose the duration—and benefit from at least 6 months abroad through international study or work opportunities. This allows you to develop a truly global profile while preparing for the next steps in your academic and professional journey.
Discover a personalized, international curriculum that will allow you to develop your skills in a stimulating and fulfilling environment!
1. Immerse yourself in an international environment:
Spend at least six months abroad, with up to 20 months possible throughout your studies.
Gain experience through one or more international internships with a minimum duration of two months.
Improve your language skills by participating in an English-language program.
2. Personalize your program:
Choose from a wide range of elective courses with internship or academic exchange options starting in your second year.
3. Make a difference through civic engagement:
Get involved in a social or solidarity-based association to earn extra credits and enrich your program.
4. Learn by doing:
Gain practical experience in a company through 16 months of internships spread throughout the program.
Each year, work on real projects by carrying out group assignments in areas such as marketing studies and project management. Explore apprenticeships in your third year for a unique opportunity to immerse yourself in the professional world.
5. Access personalized support:
Thanks to the Step Up! career program, you will receive support throughout your studies to help you define and achieve your life goals.
The first year of the program introduces you to the primary functions of a company and provides a fundamental knowledge of management, including marketing, management, business, economics, languages, and law.
You will also have the opportunity to gain your first international internship experience.
This second year will allow you to acquire a business culture in an international context, strengthen your commercial, marketing and management skills, consolidate your modern languages and reinforce your ability to work in a team.
The knowledge acquired will be mobilized in numerous projects and applied in professional situations.
For the second year, you will have the choice between 2 paths, so that each student can build the curriculum desired and that the best suits well.
This program offers the opportunity to blend academic learning at Audencia with professional experience. Alternatively, you can choose to focus exclusively on academics in your second year by completing two academic semesters: one at Audencia in France and the other as an academic expatriate at one of our partner universities worldwide.
On the two semesters:
Semester 3: A semester of advanced courses at Audencia's Bachelor in Management program, featuring a wide range of electives to choose from, including topics such as design thinking, commercial prospecting challenges, international relations, coding, a multidisciplinary approach to energy transition, diversity and inclusion in the workplace, and more.
Semester 4: A semester of operational internship at a company in France or abroad, OR academic expatriation at one of our partner universities worldwide.
The list of partner universities is non-contractual and subject to change.
This program offers the opportunity to blend academic learning at Audencia with professional experience. Alternatively, you can choose to focus exclusively on academics in your second year by completing two academic semesters: one at Audencia in France and the other as an academic expatriate at one of our partner universities worldwide.
On the two semesters:
Semester 3: A semester of operational internship at a company in France or abroad, OR academic expatriation at one of our partner universities worldwide.
Semester 4: A semester of advanced courses at Audencia's Bachelor in Management program, featuring a wide range of electives to choose from, including topics such as design thinking, commercial prospecting challenges, international relations, coding, a multidisciplinary approach to energy transition, diversity and inclusion in the workplace, and more.
For students entering in the second year, the available option is Track 1.
Professionalization is the main goal of the 3rd year. The specialization courses are designed to prepare you to master one of the most important functions of the company by benefiting from the expertise of practicing professionals.
Our 3rd year specializations are open to all undergraduate students, regardless of their home campus. Depending on your choice of specialization, you may be required to change campuses.
You have the choice between the following options:
This specialization is in English and in the initial training.
Export: Mastering the export offer in terms of international negotiations, product adaptation.
Import: Mastering international purchasing and supply chain techniques.
Common courses taught:
Export specialized courses :
Specialized Import Courses:
Careers targeted:
Osama MEQDADI - Head of the International Development Specialization
This specialization is taught in French in the initial training or apprenticeship format at the La Roche-sur-Yon campus.
Ability to implement commercial strategies adapted to prospecting and customer retention
Ability to design an editorial strategy across the various social media platforms used by the company
Knowledge of the fundamentals of sales force management
Ability to implement negotiation strategies adapted to different business sectors (industry, mass retail/GMS) as well as in an international context
Ability to understand and manage negotiations in the context of complex sales
Courses taught:
Commercial Strategy
Sales Force Management
Sales Performance Optimization
Web Marketing and Social Selling
Digitalization of Customer Relations
Commercial Negotiation Strategies
Careers targeted:
Sales Representative
Field / Inside Sales Representative
Key Account Manager (Mass Retail / GMS)
Sales Manager
Account Manager
Business Developer
Hervé DUFFAY - Head of the Sales Development specialization
This specialization is taught in French in the initial training or in apprenticeship.
Learn to develop your marketing strategy in a hyper-connected world. Master the tools of strategic and operational marketing. Learn to build a Marketing 5.0 action plan and deploy omnichannel distribution.
Courses taught:
Careers targeted:
Florence CHARTON-VACHET - Head of the Marketing Specialization
This specialization is offered in French either initial training or apprenticeship format at the Nantes campus, and exclusively in finitial training at the Paris Saint-Ouen campus.
Gain and deepen knowledge and skills in corporate finance, management control, accounting, taxation, market finance, and management information systems.
Courses taught:
Careers targeted:
Myriam MINCHENEAU - Head of the Finance and Management Control Specialization
This specialization is taught in French in the initial training.
Develop entrepreneurial skills to innovate, create, and manage value-creating activities.
Courses taught:
Careers targeted:
Thibault HACHE - Head of Entrepreneurship Specialization
This specialization is taught in French in the initial training or in apprenticeship, at the Mediacampus at Audencia SciencesCom.
Discover and acquire communication and media skills through a blend of theory and practice.
Courses taught:
Careers targeted:
Sylvie CHANCELIER - Head of the Communication Specialization
This specialization is taught in French in the initial training.
Master all the knowledge and skills required to become a future manager in the sports sector, with a 360° operational approach.
Courses taught:
Sports Economics
Entrepreneurship in Sport
Sponsorship and Marketing
Sports Event Management
Sports Media and Broadcasting
Managing Sports Organizations
Responsible Sports Management
Sport and Innovation
Field Studies & Collaborative Project
Careers targeted:
Event Project Manager
Sports Sponsorship Manager
E-sports Project Manager
Sports Department Manager
Sports Facility Manager
Olivier LAPLANCHE – Head of the Sports Management Specialization
This specialization is in English and in the initial training.
Develop the skills needed to drive brand growth and international expansion a new specialization focused on marketing strategy, digital performance, and business development in a global context.
Courses taught:
Peiran SU - Head of the Global Marketing & Business Development Specialization
This program, taught entirely in English, will build on the knowledge you acquired in your first and second years by teaching you how to address the ecological and societal challenges you will face in your managerial career.
Courses offered include: Diversity Management, Corporate Governance for Sustainability, and Social Entrepreneurship.
A semester of study at one of our partner universities followed by a 4 to 6 month internship in a company in France or abroad.
A double degree allows students to develop new skills at an international academic institution* :
*Overseas destinations are not contractual and are subject to change
The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.
Continuous monitoring, Evaluation écrite, Examens sur table, Soutenance orale, Group work
Theoretical courses, business simulations, case studies, practical exercises, group projects
Complete the online application (recommended by January 31). Once completed, you will pay the 100€ application fee by credit card. At a prearranged time, selected applicants will be invited for an interview via video-conference. The purpose of the interview is to confirm information provided in the application and to assess:
Proficiency in English as demonstrated by one of the following:
Language proficiency required to enter the French Track as follows:
*If you are in a Lycée Français in France or abroad, and have or will obtain a French baccalaureate, you must apply through Parcoursup: see our French website for more details or contact hello.postbac@audencia.com
Up to 3 weeks
Transfers are feasible to universities and other business schools (although rare).
Equivalencies are assessed by the institutions processing the admission application.
The level of equivalency is determined by the number of credits earned at the original institution and the applicant's academic record.
Tuition for the three-year program is generally €30,750. However, financial aid and early registration discounts are available.
Service Fees: An Investment in Student Quality of Life
In addition to tuition, students are required to pay mandatory service fees of €1,500 (€500 per academic year) upon entry into the program. These fees do not apply to scholarship students or apprentices.
Service fees help finance the activities, infrastructure, and services provided to you by Student Life Department.
The goal is to promote your well-being, health, and inclusion, support your involvement in student organizations, and assist you with housing and financing.
Comprehensive support to help you get the most out of your student experience!
10 250€ per year
International students can contact Campus France to check their eligibility for the scholarships offered.
Studying or working abroad is more than just an adventure; it's a valuable opportunity for personal and professional growth. For our students, these experiences are real stepping stones. These experiences are not only culturally enriching, but they also make a big difference on a CV by demonstrating qualities that recruiters consider essential, such as adaptability, perseverance, and open-mindedness.
With over 280 academic partnerships worldwide, we give our students the opportunity to study abroad for a semester or earn dual degrees at renowned universities in North America, South America, Europe, Oceania, and Asia. This global network allows students to immerse themselves in various environments and develop a global perspective on business, which is an invaluable asset in an increasingly interconnected world.
Our students live at the pace of their host campus and are fully integrated into the student and educational community. They select courses from a broad catalog and adhere to the academic regulations of the host university. Grades and credits earned are included in the Audencia curriculum.
(3rd semester of your curriculum)
If you choose the academic semester abroad option, you will spend your semester at a partner university within Audencia's international network. Universities are selected based on their programs and academic calendars in accordance with those of Audencia Bachelor.
• In the 1st semester: Asia-Brazil Discovery
• In the 2nd semester in Europe, Africa, Oceania, or America: 4-Continent Discovery
You can, for example, go on a university exchange or pursue a double degree in the following countries*:
* Non-binding international destinations subject to change
The list of partner universities is non-contractual and subject to change.
Audencia Bachelor is committed to ensuring that all students gain significant international experience in their 1st year, by completing a 2-month internship either in France or abroad.
In this way, our students rapidly reinforce their ability to gain professional experience in real business situations, develop their adaptability and put into practice what they have learned in 1st year in a multicultural environment.
The 2nd year operational internship (3 to 5 months) and the 3rd year end-of-studies internship (4 to 6 months) can also be carried out in any country chosen by the student.
Moreover, many students choose to embark on solidarity missions in a foreign country alone or in groups each summer.
Furthermore, by choosing to integrate the semester at a partner university in the 3rd year, the student will have the opportunity to complete the entire end-of-studies internship abroad.
At the end of the 3-year Audencia Bachelor In Management program, it's a cumulative year of corporate experience.
The gap year is a great opportunity for any student wishing to put even more ambition and passion into their projects.
Thanks to this optional extra-curricular year, offered between the 2nd and 3rd year, students can take part in an internship abroad or in France, carry out a personal project (Solidarity, Sustainable Development, Entrepreneurship...) or choose to study at a university abroad.
Drawing on their deepest motivations to realize their projects, deploying their sense of adaptability and tenacity, gaining in autonomy and maturity, creating added value for themselves in the eyes of recruiters... these are the objectives of this gap year.
Additional costs (transportation, food, accommodation, books, incidentals, and medical/repatriation insurance) are the responsibility of the families.
For certain study destinations, tuition fees at host universities may be the responsibility of the student.
Significant mobility aid programs are in place to support study abroad.
By joining Audencia Bachelor in Management, you become part of a powerful network of over 34,000 Audencia alumni. You will benefit from lifetime membership and support throughout your career.
A program with 40 years of experience and more than 3,600 Audencia Bachelor in Management graduates.
Graduates can choose to continue on to a graduate degree program or go straight into the work force.
Examples of positions held by Audencia Bachelor in Management alumni:
Coming to Audencia often means settling into a new city, a new environment.
Check out our handy tips and plans for getting around, eating out, and staying in one of our campus cities.
Well-being @Audencia is a comprehensive service, designed to help you succeed in your personal, academic and professional life.
The entire scheme is based on values of caring. It is completely confidential.
Throughout the year, the Knowledge Hub team welcomes, educates, and trains students in documentary research methodology, database consultation, bibliographic formatting, and plagiarism avoidance.
A team of 9 documentalists is available to students and teachers to assist students and teachers with their research.
In this way, each student can be received in individual appointments to be assisted in their research or to be trained in bibliographic reference management tools. Teachers also benefit from the support of the librarians for their teaching projects (identification of tools, enrichment of courses with bibliographic references).
Contact : knowledge-hub@audencia.com
Audencia's International Admissions team looks forward to meeting you at student fairs around the world throughout the year!
We regularly travel internationally, so there’s a good chance we’ll be near your city or country soon. These fairs are the perfect opportunity to meet us in person, ask all your questions, and learn more about our programs, internships, and global opportunities.
Keep an eye out for upcoming events near you—we hope to see you there!
Office of International Admissions
+33 786 490 775
international@audencia.com
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