In Audencia’s intensive summer program in France, you can build international management and business expertise with a European focus. You’ll earn college credit as you enjoy a combination of coursework, regular company visits, group projects and exciting extracurricular activities. You can even experience Audencia before committing to a full-time program here.
Discover our program
Our intensive and fully flexible business summer term, conducted entirely in English, features:
- Superb international academic staff with extensive practical expertise
- Focus on marketing, management and communications
- Small class sizes and dynamic group projects with students from all over the world
- Optional activities such as French as a foreign language, company visits and extracurricular activities
The program runs for a total of eight weeks (up to 30 ECTS in total), but you can take as few or as many weeks as you like. It is fully customizable!
Earn 4 ECTS /2 US credits per week. Please note that it is not possible to take more than one module per week.
Interested? Check our brochure and detailed course catalog. Contact your home institution to arrange your studies – or reach out to us with any questions.
Summary
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Rhythm:Full time
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Total duration:8 weeks maximum. 1 week/class
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Degree:Certificate and transcript of records -
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Language(s):English
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Format:Face-to-face
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Campus:Audencia Atlantic Campus - Nantes, City Campus - Nantes
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Start Date:2025-05-19
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Number of places:250
Our course catalogue
Each module is worth 4 ECTS credits and taught in English. French courses and company visits are also offered throughout the program for students who wish to participate.
Focus on courses
Despite the fact that business is all about money, the psychology of money is one of the most neglected topics in the whole world of business education.
The purpose of this course is to provide a comprehensive perspective on money, what it means to people, and how it is perceived when different aspects of everyday life are taken into consideration.
From money and currency perception, through price interpretation, up to psychological dilemmas of financial motivators – this course will provide students with an overview of the psychology of money and related concepts. It will be supplemented with a consumer behavior package that will help students to identify consumers’ needs and values. Moreover, students will gain familiarity with CB tools (i.e. Needscope).
Students will also be able to evaluate consumers’ decision-making processes and learn how companies can benefit from knowing their customers better.
Learn how entrepreneurs and intrapreneurs conduct qualitative research in an agile environment. The purpose is to present methods and processes to enable innovation and quick and sound decisions in a VUCA world (volatile, uncertain, complex and ambiguous).
Students will travel to Brussels, in the heart of the EU, to visit leading European institutions so that students understand how the EU, as a political entity, may affect business practices.
Students will understand the way the three main EU bodies work together and grasp how “lobbies” try to interfere in the decision-making process.
The course will blend political and economic matters in the very places where decisions are made.
