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Department
Département
Organization Studies and Ethics
Teaching areas
Domaine d’enseignement
Corporate Social Responsibility
Conflict management
Business Ethics
Research Methodology
Research areas
Domaine de recherche
Applied Ethics
Grand Challenges
Public Trust
Micro-CSR
Social Construction of Technology
Skills
Corporate Social Responsibility
Law
Social psychology
Social anthropology
Covid-19 and public opinion
CSR in China
Sustainable development
Technology
Biography
Biographie
Heidi Reed is a socio-legal scholar exploring the business and society relationship. With a PhD in Applied Social Science from the Hong Kong Polytechnic and a JD in Law from Indiana University, her research draws on a multidisciplinary background in law, psychology, and anthropology. Her legal education encompasses American, international, and Chinese law through collaborations with The Hong Kong University. Her work focuses on the ethical dilemmas and value conflicts inherent in corporate responses to societal challenges. She is currently investigating the societal impact of emerging technologies. Prior to academia, she gained extensive field experience working with human rights organizations across the U.S., Asia, and Africa.
Diplomas
PhD, Social and Human Sciences
Hong Kong Polytechnic University (HKPU), Hong Kong
(2014)
Master of Business Administration, Business administration, Management
Audencia Business School, Nantes
(2013)
PhD, Juris Doctor, Law
Indiana University, Indianapolis
(2009)
Bachelor of Arts, Psychology & Anthropology
Indiana University, Bloomington
(2005)
Experiences
MSc Supply Chain Purchasing Management project supervisor
Audencia Business School, Nantes
2020 - 2024
International Master in Management (IMM) Project supervisor
Audencia Business School, Nantes
2016 - 2024
Consultant
MandarinBiz, Shenzen
2009 - 2012
Research Assistant
Indiana University Program in International Human Rights Law, USA, Thailand, Cambodia, Vietnam, Malaysia, & Ghana
2006 - 2009
Other experiences
Employment Specialist
Exodus Refugee
2005 - 2006
Publications
Published
REED H., (2024). When the right thing to do is also the wrong thing: Moral sensemaking of responsible business behavior during the COVID-19 crisis.
Business and Society, 63 (4), 1030-1062
REED H., (2024). “When money is more valuable than people…”: The pandemic as a call for business to care.
Gender, Work and Organization, 31 (2), 435-455
FORGANNI Antonella, REED H., (2019). Circumvention of Trade Defence Measures and Business Ethics.
Journal of Business Ethics, 155 (1), 29-40
REED H., (2017). Corporations as Agents of Social Change: A case study of Cummins.
Business History, 59 (6), 821-843
REED H., (2018). Chinese on the Job for Lawyers.
Mandarin Strokes
REED, H. (2013). Maintaining Power or Maintaining the Law: How CSR with Chinese characteristics challenges traditional western models. In Midgley, J. & Zhu, Y. (Eds.), Social Policy & Social Change in East Asia (pp. 141-160). New York: Lexington Books.
REED H., COTE E., (2025). Lessons from the agroindustry on saving / destroying the world: The antihero as a metaphor to explore moral ambiguity in a stigmatized technology field.
REED H., (2024). Showing care through coercive power: The relationship of power, trust and responsibility in the context of societal crises.
REED H., MARCHAIS E., LEPAUMIER M., FAYE S., VIAUD P., REMAUD I., NGUYEN T., VIALA M., VANDAME L., MONVOISIN A., SIAL V., CHARRIER E., LEDROGOFF I., PIOTROWSKI M., LATOUR P., CHARREL S., MOUANNES K., ODUWOLE A., LACOMBE A., ANTOUN P., (2024). What’s the point of a thesis anyway? Reimagining the masters thesis in light of AI disruptions.
REED H., COTE E., (2023). “Working for big, evil Ag”: The liberating potential of the antihero as a non-binary moral identity.
REED H., (2023). "When money is more valuable than people..." : A call for businesses to care.
REED H., (2022). REED, H. (2022). Can coercive power build trust? : U.S. public perceptions of government versus business to responsibly manage the COVID-19 crisis. 18th Workshop on Research Advances in Organizational Behavior and Human Resources Management..
REED H., (2019). Trouble at FOXCONN: balancing profitability, stakeholder relations & values.
REED H., (2013). Maintaining Power or Maintaining the Law: How CSR with Chinese characteristics challenges traditional western models.
REED H., (2011). Two Steps Forward, One Step Back: Media Coverage of CSR in China-An Analysis of the Foxconn Defamation Suit.
REED H., (2008). Health Rights Advocacy on the President’s Emergency Plan For AIDS Relief (PEPFAR).
MOREL C., REED H., (2025). Embracing New Markets, the Georgian Wine Industry at a Crossroads.
European Clearing Case House (ECCH)
AUDRAN-LY A., REED H., GALLARD S., (2024). Ecodis : Durabilité et stratégie marketing.
CCMP
AUDRAN-LY A., REED H., GALLARD S., (2024). Ecodis: When Marketing Strategy Meets Sustainability.
CCMP
REED H., GALLARD S., (2023). ECODIS : concilier durabilité et stratégie marketing.
CCMP
REED H., GALLARD S., (2020). ECODIS: when Marketing Strategy meets Sustainability.
CCMP
REED H., VACHERET Eliane, (2019). Trouble at FOXCONN: balancing profitability, stakeholder relations & values - Digital case.
CCMP
CAPARAS P., FLORA J., MAGNUSSON M., NIBER A., OBANDO T., REED H., ROTHENBERG D., SANCHEZ J., TAYLOR E., (2007). Chile’s Breach of its Obligations under the International Covenant on Civil and Political Rights (ICCPR) to Protect the Rights of Sexual Minorities, Including Lesbian, Gay, Bisexual, and Transgender People.
EDWARDS George, REED H., SANCHEZ Jhon, ROTHENBERG David, MAGNUSSON Monica, CAPARAS Perfecto, FLORA Jason, NIBER Augustine , OBANDO Tatiana, TAYLOR Edye, (2006). Chile’s Breach of its Obligations Under the International Covenant on Civil and Political Rights (ICCPR) to Protect the Rights of Sexual Minorities Including LGBT People.
Press articles
REED H., (2024). Machines Don’t Lie, Until They Do: How I Used AI to Prove to Students that Discrimination is Real Apr 7 Civics of Tech A.
The Civics of Technology Project
REED H., (2023). When the Right Thing to Do is Also the Wrong Thing: The Pandemic as a CSR Paradox.
Business and Management Ink
Professional conference
REED H., (2024). More Than Just Clipart: Integrating AI-generated images into classroom activities.
REED H., (2007). HIV/AIDS and Thai Law: Teaching Manual for Social Justice.
Scientific activities
Reviewer for an academic journal
Organization Studies
2024
Gender, Work & Organization
2024
Organization
2023
Journal of Management Education
2020
International Association for Chinese Management Research
2019
Journal of Business Ethics
2014
Member of the editorial board of an academic journal
Journal of Management Education
2021
Editor of an academic journal
Indiana Health Law Review
2008
Awards and honors
Journal of Management Education Outstanding Reviewer Award, 2020
Hong Kong PhD Fellowship Scheme, 2010
Lefstein Award of Excellence for Pro Bono Hours, 2009